Small businesses are the heartbeat of your neighbourhood, the spine of your local economy, and the spirit of your town.
Hey blogging world! It’s been a minute. A long minute actually, one in which my blog was shut down for two months thanks to a bug, as well as (and more importantly) the whole world has entered into a pandemic. What a time to be alive. Nevertheless I hope you’re all doing okay, all things considered. I have a lot of lockdown content I want to share at a later stage but for now, I have such a backlog of ‘normal’ content that I’ve been desperate to share for ages. So sit back, get comfy and get ready for me to spam you in the weeks to follow 🙂
In previous posts on my blog I’ve written about local brands that I love, but I’ve noticed that overall I don’t give enough attention to so many of the local brands I support. Over the years South African brands have really raised their game and can put high-end international brands to the test. I used to have this idea in my mind that ‘supporting local’ meant going down to the beachfront and buying beaded necklaces and traditional South African souvenir’s (WOW Kayleigh), but in reality, and thanks to social media, supporting locally made goods and small businesses is easier than ever. Not only are the products of amazing quality but so many brands have an amazing backstory and set of values in which their brand is based on.
The blouse I’m wearing here is called the Rebelle Top and is from local brand XO. I love all of their products (of which I have way too many of) but more so than that, I love what they stand for. Like so many other local brands that I shop from, they place value on having all their products locally made and partnering with other local brands along the way. XO also places emphasis on sustainable living; from their packaging to the longevity of your items purchased, it’s all about building a wardrobe of re-wearable and versatile pieces.
In the past, I’ve had a habit of being a one-hit-wonder with my clothes, and then I’m onto the next thing that catches my eye. However, being influenced by the right brands has expanded my mind on what type of shopper I want to be. What am I supporting when I shop from this business? This has encouraged me to delve deeper into the world of fast fashion and what an active part it plays in producing humanity’s carbon emissions. Did you know that it is the second-largest consumer of the world’s water supply, and pollutes the oceans with microplastics?
I also want to mention that supporting local businesses is not a tough ask when you have such amazing products available right now to choose from.
Blouse and earrings – XO the brand
Jeans – Topshop
Shoes – Woolworths
Clutch bag – Louis Vuitton
I’m sure we can all agree that now more than ever small businesses in South Africa are needing our support. So next time you’re scrolling online looking to make another purchase, make an effort to do some research and see what local brands fit the mould of what you’re wanting.
I’m wanting to feature some more amazing local brands in the future, so if you know of some that are worth a mention, drop me a message. I’m always on the lookout for new brands to support and accounts to follow.